I chose to focus on your newest collection, Roxy Rewind, diving into the vintage resurgence by shooting the entire campaign on film. Shooting with Coco, one of your team riders and models, on a classic Gold Coast beach, we embraced colour and wanted to portray a perfect beach day in the 90’s.

I created the collage style editing that is used throughout your campaign by layering photos, the grainy logo and a redesigned Roxy Rewind banner.

I would use this image on your Instagram as a part of a carousel with other collage edits.

I chose to recreate the Roxy logo with a stippling effect to mimic the grain in the 35mm photos and 8mm video.

This image would work perfectly as a thank you postcard sent with clothing orders.